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Creating a virtual space on the Metaverse platform


Main Lobby (Aquarium) Main Lobby (Aquarium)
Whitehall Room and Office Room Whitehall Room and Office Room

Ebara Corporation (hereinafter referred to as "Ebara") created a virtual space exclusively for Ebara within the metaverse platform "cluster"*1 in September 2022 as a means of promoting the active participation of diverse human resources and contributing to data-driven strategy formulation and decision-making.

1. Background

In our long-term vision, "E-Vision 2030," we aim to promote the active participation of our human resources and to further speed up and improve the quality of our management. Since the COVID-19 pandemic began worldwide, there has been a growing trend to use the metaverse for business purposes as physical contact and human movement have been restricted. In light of this, we aim to break away from existing business models, consider and introduce new ways of working, and promote management and human resource development using the metaverse.

2-1 Overview

In July 2022, we launched our Data Strategy Team to promote data-driven decision-making. In a parallel diversity project, we are promoting task diversity, which emphasizes intangible diversity such as major and knowledge, rather than visible differences such as gender, nationality, and age. In a virtual space, it is possible to judge things from an essential perspective without relying on visible information. In order to realize the "corporate culture of competition and challenge" that we aim for, we aim to create a space where ideas and results can be evaluated on their own.

3. Virtual Space Composition

The virtual space consists of three types of rooms.

Main Lobby (Aquarium)

At the aquarium, with its clean water, vibrant coral, and a variety of fish and sea turtles swimming about, you can experience our company's founding spirit of "Passion and Sincerity," our technology, and our hopes for the future, including our original pump products, precision electronics business, environmental business, and new business. The light shining through the water on the ceiling resembles a spotlight, and the huge stage installed at the front represents the starting point for a new stage for all visitors, a stage where everyone can take the lead role.

White Hall Room

The concept color white evokes an image of purity as well as the idea of revealing the truth and starting something new. It is a place where all users can freely discuss and experience exciting meetings.

Office Room

A conference room that gives you the experience of working in a real office. There are two types of views outside the windows: Mount Fuji, which can be seen from the top floor of our Haneda headquarters, and outer space. As it is a compact conference room, it is intended for use as a venue for events that allow participants to deepen their understanding with each other, or for small social gatherings. It is a space where a wide variety of people can comfortably experience the metaverse.

3. Future developments

In the future, we plan to hold recruitment-related*2 and sales-related events such as job offer ceremonies and internships in the virtual space. The Data Strategy Team will utilize Ebara's proprietary people analytics to analyze how to promote human resource activity in the virtual space from various perspectives and build a human resource development model that responds to digital disruption (disruptive innovation through digital technology). In addition, we will use the metaverse in our business strategies to make faster and more accurate management decisions.

EBARA Group aims to achieve the Sustainable Development Goals (SDGs) and further enhance its corporate value by addressing key ESG issues based on its long-term vision and medium-term management plan.

※ 1 © Cluster, Inc. All Rights Reserved.
※ 2 Closed event by invitation only