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New TV-CM "Singing Skills" Starts Airing in January 2019


Ebara Corporation (hereinafter referred to as "EBARA") has started airing a new TV commercial "Singing Skills" in the Kanto region on Saturday, January 5.

1. Background and Objectives

In the new commercial, the line "Ebara is a pump company" is used as a catalyst to brightly express Ebara's products and technological capabilities that support society through music. Together with EBARA's main product, the pump, we hope that it will be an opportunity to deepen awareness and understanding of EBARA.

30-second version 30-second version
Making of (web only) Making of (web only)

2.CM Overview

A variety of pumps that meet social needs such as good pump efficiency and ease of maintenance appear in commercials.

(1) About the pump that appears in the commercial (you can see the product details page from each name)

(1) EVMS type
The pumps seen at the beginning of the commercial are installed in condominiums and buildings and deliver water stably to each floor. It's a small pump, but it's a big responsibility.
(2) VZ type
A large black pump lying on the side rotates an impeller with a diameter of 1650 mm to pump rainwater and wastewater to be treated at a sewage treatment plant. It plays a role in protecting a safe, secure, and comfortable society.
(3) HDB type
Pumps that raise the water column support industries in power plants, petrochemical plants, etc. Since it has the ability to raise water higher than Mt. Fuji with high pressure, it was used as the climax of this commercial.

(2) About the production of commercials
  • Planning: EBARA + blacksheep Inc.
  • Account Executive : Kengo Yamamura (blacksheep Inc.)
  • Creative Director : Kaori Motohashi (blacksheep Inc.)
  • Director: Katsura Uehara (koo-ki)
  • Producer: Jun Ogawa (koo-ki)

3.CM Provided by Programming

  • Program name: Full-fledged documentary program "Birthday Day"
  • Program content: A full-fledged documentary that introduces the moment when the main character of the program is reborn as a new self
  • Broadcaster: TBS
  • Broadcast area: Kanto (1 city and 6 prefectures + part of Yamanashi and Shizuoka)
  • Broadcast time: Every Saturday 17:00~17:30

3. Future developments

EBARA has made it its mission to fulfill its social responsibilities through the provision of solutions through products and services, and will continue to promote its corporate stance of competing and taking on challenges through various communications.

By working on the Medium-Term Management Plan and key ESG issues, the EBARA Group will contribute to the Sustainable Development Goals (SDGs) by achieving its management policy and further enhancing its corporate value.


Enables access to water with low power consumption.

Improving economic productivity through product innovation

Developing sustainable and resilient water infrastructure

Ensuring access to basic water infrastructure services

Ensuring the sustainability of water resources